Trade Secret: Writing Effective Business Presentations
Saturday, July 17, 2004
I really oughtn't be giving it away like this, but what the heck-- what are the odds one of the five of you ever pitches agsinst me for business, right? Anyway, I've managed to distill the outline for 90% of effective business presentations into 5 simple bullets. Here they are:
--Shit that's happening
--What it means to (us or you)
--What we plan to do about it
--The expected outcome of the plan
--Conclusion: how the outcome deals with the shit
And that's really it. Of course don't actually put "Shit that's happening" into your presentation; call it "environment" or "background" or "situational analysis," or something equally business-sounding. They especially like "situational analysis."
You may think I'm kidding-- I'm told it isn't always clear-- but I'm not. If you are staring at a blank screen and that big presentation is due tomorrow, work off this outline, and I'm betting you get it done.
Usually I get paid for gold like this. But its yours free, for A Penny's Worth.
Posted by: --josh-- @ 11:31 AM
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